, /PRNewswire/ -- The global toothpaste market size is estimated to grow by from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 2.08% during the forecast period.
Growing awareness of oral and dental health is driving market growth, with a trend towards increasing focus among vendors on launching new products. However, high adoption of homemade remedies and alternative products poses a challenge. Key market players include Co.
, Amway Corp., Archer Daniels Midland Co., Church and Dwight Co.
Inc., Colgate Palmolive Co., Dabur India Ltd.
, Dr. Fresh LLC, GC Corp., GlaxoSmithKline Plc, Henkel AG and Co.
KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson Services Inc., Lion Corp.
, Natura and Co Holding SA, Orkla ASA, Patanjali Ayurved Ltd., Perrigo Co. Plc, Sunstar Suisse SA, The Procter and Co.
, and Unilever PLC. Get a detailed analysis on regions, market segments, customer landscape, and companies - The toothpaste market is witnessing an uptick in new product launches by vendors. This trend is fueled by consumer preferences and competition.
Companies are innovating with health-enhancing ingredients, such as natural extracts and advanced compounds, addressing specific oral health concerns like sensitivity, gum protection, and whitening. Unique flavors and eco-friendly packaging are also gaining popularity. In 2023, Colgate relaunched Colgate Strong Teeth Toothpaste with Arginine technology, enhancing calcium deposition.
Lion Corp. Introduced D.
