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(This is CNBC Pro's live coverage of Thursday's analyst calls and Wall Street chatter. Please refresh every 20-30 minutes to view the latest posts.) A streaming giant and a major wholesale retailer were among the stocks being talked about by analysts on Thursday.

Jefferies upgraded Spotify Technology, calling for more than 26% upside. Bank of America, meanwhile, raised its price target on Costco after the company announced an increase to its membership fees. Check out the latest calls and chatter below.



All times ET. 6:16 a.m.

: Apple shares could gain nearly 10% as users look to upgrade their iPhones, Bank of America says Bank of America is bullish on Apple , citing a strong iPhone refresh cycle up ahead. Analyst Wamsi Mohan kept his buy rating and raised his 12-month price target on the iPhone maker by $26 to $256, which suggests about 9.9% upside.

This year, the stock has added 21%, slightly higher than the broader market's gains. "We are raising our PO on Apple ..

. on increased confidence of a multi-year iPhone upgrade cycle driven by an aging installed base and GenAI features that should provide a boost to customers' intentions to upgrade," Mohan said in a Thursday note, adding that this upgrade cycle should also be driven by strong growth in Apple's service revenue and greater margin expansion. Mohan cited a Bank of America global smartphone survey — which was conducted across the U.

S., UK, China and India after Apple's Worldwide Developers Conference held in mid-June .

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