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, /PRNewswire/ -- The Vitamin Shoppe , an omni-channel specialty retailer of nutritional products, today released its an annual study that provides insight into the top consumer trends in the nutritional supplements industry. The complete report is available to download in The Vitamin Shoppe's online The Vitamin Shoppe's provides key insights into what Americans are buying to support their health and well-being, leveraging proprietary data from The Vitamin Shoppe's 700 retail locations and vitaminshoppe.com, as well as industry-wide data from our research partner, SPINS.

Additionally, The Vitamin Shoppe commissioned an exclusive 2024 Consumer Survey of 2,000 Americans by Talker Research to provide further context and insights into the numbers behind these trends. According to The Vitamin Shoppe's sales, search, and consumer survey data from the past year, the top five health and wellness trends of 2024 are: Supplements including proteins, multivitamins, fiber, and probiotics are taking on new importance for patients who are taking semaglutide or tirzepatide weight-loss drugs, such as Ozempic and Mounjaro . A sales bump in certain supplement categories that support proper nutrition can already be seen at The Vitamin Shoppe.



Ready-to-drink protein beverages, for example, were up 10% in 2023 versus the previous year, and meal replacement products tailored to weight management are up 13% in the first four months of this year. Industry-wide, protein supplements and meal replacemen.

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