, /PRNewswire/ -- The Bar Method, the studio barre brand that builds stronger bodies with high repetition, low-impact resistance workouts combining elements of Pilates, yoga and strength training, has announced the international expansion of its franchise model beyond . The first locations of The Bar Method outside will arrive in . Fast Fitness Japan (FFJ), the master franchisee of more than 1,000 Anytime Fitness clubs across and , has acquired the master franchise rights for The Bar Method and expects to open the first studios in early 2025 in .
The expansion of the brand arrives as the boutique fitness industry is projected to reach a global market value of by 2029, a growth rate of 38% over 2024. In the U.S.
, barre workouts saw growth of 13%, from 3.8 million to 4.3 million participants, from 2022 to 2023.
* "This is an exciting new chapter for The Bar Method," said , president, The Bar Method. "With over 20 years of experience in strengthening muscles, minds, and overall wellbeing in , we are eager to share our scientific method with a global audience to embolden even more individuals to reach their fitness goals. We're thrilled to partner with FFJ, given our common purpose and their impressive operational excellence and expansion with Anytime Fitness.
" The expansion is part of an aggressive global growth strategy for Self Esteem Brands – which recently merged with Orangetheory Fitness – to open more than 10,000 fitness, health and wellness clubs and studios worldwide .
