Data from the American (ACSM) reveals fitness programs for older adults are the third fastest growing fitness trend this year. It’s a smart move for businesses in the fitness space, considering the rapid shift in demographics. People over 60 are projected to make up nearly a quarter of the population by the year 2040.
A mix of aging baby boomers, advancements in medical technology, and an overall increase in life expectancy are the main drivers. And with this aging population comes a greater emphasis on health and wellness to enhance the quality of life and make those golden years as enjoyable as possible. Javascript is required for you to be able to read premium content.
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