Swansway Motor Group have promoted its long-standing team member Aaron Keating to head of business at the Honda Bolton dealership. Aaron has 19 years of experience in the motor trade, starting as a service advisor, and working his way up the ladder with experience in roles such as workshop controller, service manager, and aftersales manager. Aaron joined Swansway Motor Group as aftersales manager at Blackburn Audi in March 2020 before making the transition to aftersales manager at Preston Audi.
Swansway Motor Group Director Peter Smyth said:“At Swansway we believe in supporting our talent, helping them to be the best they can be, and giving them opportunities to achieve this. Whether you work in sales or aftersales, the position of head of business is one that we hope many of our team members aspire to. Aaron is just one example of several aftersales managers taking the next step within Swansway and making a success of it”.
Aaron will be following in the steps of several heads of business at Swansway Motor Group who have progressed from the aftersales manager role, including Crewe Audi’s John Oakley, Crewe Volkswagen’s James Keir, Volkswagen Van Centre Birmingham’s Wayne Ollerenshaw, and Swansway Audi brand director Ben Gilbert. Aaron said:“I have always wanted to progress my career further than aftersales and always saw the head of business role as the next step. "I am delighted to be offered the position of Head of Business at Swansway Honda Bolton, I appreciate.
