A New Zealand creative agency wins big at an international awards ceremony held in London. Special New Zealand , a creative, PR and advertising agency based in Ponsonby, last week beat out global giants to win a slew of awards London, including Global Creative Agency of the Year. Special’s founder, creative chairman and New Zealand CEO Tony Bradbourne tells Spy the Campaign Global Agency of the Year Awards, a swanky black-tie award ceremony held at Jumeirah Carlton Tower in London’s Belgravia, were a big moment for the New Zealand creative company.
“For Special New Zealand to be named Global Creative Agency of the Year for the second year in a row is real ‘pinch yourself’ stuff,” says Bradbourne. He explains the awards were a big moment for Special, which has gone from a three-person start-up in Kingsland in 2007 and been built up into New Zealand’s first global creative network - now with offices in Auckland, Wellington, Sydney, Melbourne, Los Angeles, New York and London. Bradbourne attended the awards with Special New Zealand partner and chief strategic officer Rory Gallery.
They had stepped off a plane that morning so their celebrations were short and sharp on the night but, over the next few days as the wins sank in, a few beers were raised. The two men weren’t the only Kiwis mingling among the who’s-who of global agency leaders, who help guide many of the world’s biggest and most well-known brands, and the CEOs of media companies that oversee hundred.
