, /PRNewswire/ -- Sidekick Health, a global leader in digital health innovation, today announced the acquisition of PINK!, a pioneering digital health company specializing in cancer support and women's health. This strategic move enhances Sidekick Health's portfolio and strengthens its position in the digital therapeutics market. This acquisition brings with it PINK! Coach, the only permanently listed prescription digital therapeutic (PDT) for breast cancer within regulated nationwide DiGA (Digitale Gesundheitsanwendungen) formulary.
PINK! Coach is a digital application developed to enhance health-related quality of life and health literacy, while also addressing the psychological, psychosomatic, and physical effects of breast cancer. To achieve a lasting improvement in quality of life and health, PINK! Coach focuses on gradually and sustainably changing the user's health-related behaviors. Sidekick Health's acquisition strengthens their position at the forefront of the industry, further unlocking opportunities to scale the highest-quality, medical-grade digital therapeutics to patients and deploy them within the leading Healthcare and Life Sciences companies in the US and EU.
Sidekick has been growing at an 80% compound annual growth rate and currently works with five of the world's twenty largest healthcare companies to reshape the digital health landscape. Its products are prescribed on a regular basis by over 13,000 physicians. Within the US payer landscape, the company i.
