This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more Asics aim to deliver alternative weight loss message Online analysis found there have been over eight million posts in 2024 alone about ‘burning fat quickly’ on TikTok . And Google searches for these types of ‘quick fixes’ have increased by 581% in the last 12 months.
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Acne and poor skin affect social life and mental health for many, survey finds [LATEST] Cystic fibrosis sufferers facing heavy financial, mental and physical burdens [LATEST] However, a poll of 2,000 adults, found 42% admit that ‘quick weight loss’ content makes them feel insecure and negatively impacts their mental health. And 59% agree celebrity and weight loss content is the worst thing on social media for their mental health. The research was commissioned by ASICS, as part of its ‘15 Minute Weight Loss’ campaign, showing just 15 minutes of exercise is enough to take the weight off our minds.
Professor Brendon Stubbs, a leading researcher in exercise and mental health from King’s College London, said: “By becoming too focused on the short-term and often narrow possibility of losing weight, we are neglecting the profound and multifaceted benefits movement can have on our minds. "The fact is that weight loss is hard, and it takes time. Many people stop exercising before this happens because they become despondent when quick weight loss is not visible, or in some case.
