Online analysis has revealed that there have been over eight million posts in 2024 alone about 'burning fat quickly' on TikTok. Google searches for these types of 'quick fixes' have seen a staggering increase of 581% in the last 12 months. However, a survey of 2,000 adults found that 42% admit that 'quick weight loss' content makes them feel insecure and negatively impacts their mental health.
Furthermore, 59% agree that celebrity and weight loss content is the most damaging thing on social media for their mental health. The research was commissioned by ASICS, as part of its '15 Minute Weight Loss' campaign, demonstrating that just 15 minutes of exercise can help to alleviate mental stress. Professor Brendon Stubbs, a leading researcher in exercise and mental health from King's College London, said: "By becoming too focused on the short-term and often narrow possibility of losing weight, we are neglecting the profound and multifaceted benefits movement can have on our minds.
" "The fact is that weight loss is hard, and it takes time. Many people stop exercising before this happens because they become despondent when quick weight loss is not visible, or in some cases not possible." "Instead, if people focus on doing exercise for enjoyment and the mental health benefits, people are not only protecting their minds but are also much more likely to remain engaged in exercise in the long term.
" The study further revealed that online discussions about exercise for mental health are s.
