NEARLY a third of Brits have reduced their alcohol intake in a bid to embrace mindful drinking and live 'in the moment'. Research polling 2,000 adults found 28 per cent have lowered their consumption in the last year, while three in 10 want to drink less during the summer. Of those who have reduced how much alcohol they drink, wanting to save money (42 per cent) and being more ‘in the moment’ (14 per cent) are the reasons for this change.
While 25 per cent have swapped out booze as they’ve wanted to increase how much water they have. The research also found 45 per cent plan to ‘double up’ this summer by drinking more water, with 28 per cent engaging with sobriety and mindful drinking content on social media. Among the ways adults have managed to lessen their intake are opting for a glass of water over booze (30 per cent), swapping for low and no-alcoholic drinks (25 per cent) and having a glass of water with or after every alcoholic drink.
It also found 23 per cent want to make the most of this summer by prioritising their hydration, as 61 per cent agreed you don’t need to get boozy to have fun. The research was commissioned by Harrogate Spring Water, which is attending Royal Ascot this year to encourage the nation to embrace mindful drinking. Richard Hall, managing director for the water brand, said: “Over the past few years, we’ve noticed people taking control of their wellbeing, with upping their hydration being one of the key trends.
“We know that adults.
