'Optimism your feed' Playlist Curated by Global Influencers Will Enable Users to Engage With Optimistic and Inspiring Content on Their Social Media Feeds SEOUL, South Korea , May 29, 2024 /PRNewswire/ -- LG Electronics (LG) today launched a global campaign called 'Optimism your feed,' which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds. "As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people's lives by being intentional with our positive activities both online and in the real world," said Kim Hyo -eun, vice president and head of LG's Brand Management Division.
"In the AI era, LG remains committed to our unwavering promise of 'Life's Good.' We will continue to enhance our customers' lives with a human-centric approach, fostering hope for a better future." A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events.
According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has m.
