LONDON , July 11, 2024 /PRNewswire/ -- Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk is slated to deliver a keynote address to 25,000 attendees, at the upcoming SBC Summit . The keynote titled, " Tony Hawk - What Keeps The Wheels Turning on a Global Brand" is scheduled to open the second core day of the event, which is taking place at the Feira Internacional de Lisboa between the 24-26 September. The highly anticipated keynote will occur on the ' Super Stage ', located in the MEO Arena.
Hawk will offer delegates an in-depth overview of his illustrious career, covering his introduction to the professional sports arena as a teenager, his landmark partnership with Activision game studios, and the founding of his iconic sporting brands. He will also share strategies for maintaining relevance through brand reinvention, providing insights into his approach to sustaining success and innovation over the years. In anticipation of his upcoming address, Hawk expressed: "I am excited to be headlining SBC Summit in Lisbon this September.
Although the worlds of skateboarding and gambling might seem very different, I believe many parallels and lessons can be very relatable to companies in this industry. "Whether it is forming long-lasting partnerships, establishing a successful and recognisable brand or maintaining relevance in a predominantly digital world, my story can provide valuable insights for all those attending." Born in the Golden S.
