Unveils how brands that forge a strong sense of connection drive brand growth at 5X market penetration with special guests from Diageo, Mastercard, and PepsiCo NEW YORK , June 27, 2024 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics business and an indispensable brand partner to the world's top companies, including 96 of the world's 100 biggest advertisers, celebrated the world's top brands and brand architects at the Kantar Brand Gala, held last night at Cipriani 25 Broadway. The event featured insights from some of the world's most valuable brands including Diageo, Mastercard, and Pepsi, who topped Kantar's flagship Global BrandZ – the world's most detailed consumer brand equity ranking linked to financial outcomes. Wayne Levings , CEO Kantar NA and Global Chief Client Officer, unveiled Kantar's key drivers for shareholder growth in disruptive and unstable times.
"There's more competition and pressure put on brands now than ever before. Being indispensable partners to the world's most beloved brands for well over 50 years, we know what works and what doesn't, and the key to success is connection," stated Levings. "Connection is both a bastion against disruption and a lightning rod for growing shareholder value.
Our Blueprint for Brand Growth provides a proven formula on how brands create effective, resilient connection regardless of disruption or challenge." Kantar's Blueprint for Brand Growth shows that brands who can create a strong sense of con.
