, /PRNewswire/ -- , the number one brand in the household appliances sector, has once again distinguished itself as the only Internet of Things (IoT) ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list, marking the sixth consecutive year it has achieved this accolade. This achievement underscores Haier's enduring global leadership and innovation in integrating technology with user-centric solutions. The announcement from Kantar highlights a significant trend toward deeper integration of technology with branding, an accelerated globalization of brands, along with a greater emphasis on evaluating sustainability.
The total value of the top 100 global brands has surged by 20% year-on-year to , nearing the peak value recorded in 2022. Since its inception in 2006, the total brand value of these leading global entities has grown by an impressive 474%, with entry thresholds escalating from to , a 354% increase. Haier's consistent rise through the ranks, from its debut at 89 place in 2019 to 58 this year, reflects the substantial growth in brand value facilitated by pioneering IoT-driven ecosystems.
In the fiscal year 2023, Haier reported robust financial results with global revenues reaching ( ) and profits totaling ( ). Zhou Yunjie, Chairman and CEO of Haier Group attributes this performance to their ecosystem brand strategy which acts as a stabilizer, driver, and accelerator for high-quality corporate development. "Haier has originated and is at the forefront.
