WARNING: Story contains sexual themes. Caryn Marjorie is a social media influencer whose content receives more than a billion views per month on Snapchat . She posts regularly, featuring everyday moments, travel memories and selfies.
Many of her followers are men, attracted by her girl-next-door aesthetic. In 2023, Marjorie released a “digital version” of herself. Fans could chat with CarynAI for US$1 ($1.
64) per minute - and in the first week alone they spent US$70,000 ($114,943) doing just that. Less than eight months later, Marjorie shut the project down. Marjorie had anticipated that CarynAI would interact with her fans in much the same way she would herself, but things did not go to plan.
Users became increasingly sexually aggressive. “A lot of the chat logs I read were so scary that I wouldn’t even want to talk about it in real life,” the real Marjorie recalled. And CarynAI was more than happy to play along.
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