I'm an expert who helped Coca-Cola and Kellogg's make their products addictive...
here's how they get you hooked and why I've cut out junk food entirely READ MORE: The 21 ultra-processed foods that you need to avoid revealed By Luke Andrews Senior Health Reporter For Dailymail.Com Published: 19:36, 8 July 2024 | Updated: 14:53, 9 July 2024 e-mail 77 shares 67 View comments Dr Barry Smith, a philosopher who works on food taste, is urging people to think twice before consuming ultra-processed foods Dr Barry Smith has spent nearly a decade working with the biggest junk food brands in the world — helping to make their products irresistibly tasty and palatable. The food scientist was part of the expert team manipulating every aspect of our favorite products, from packet to texture, smell and taste, to make us want more.
But not anymore. Now, the expert has ditched junk food altogether due to its damaging effects to his health. And he's revealing the secrets of the trade to warn us off it too.
They include insuring the right 'fizz and tear' sound when you open a can of soda to make it appear refreshing — or the popping sound with a Snapple juice bottle, which the brain has learnt to associate with a treat. Dr Barry first began helping to improve tastes in 2010, when he set up a 'wet' lab in London — which aimed to look at how different ways of presenting a product could alter taste. He says some of the tests were used to help brands including Coca-Cola and Kellogg's make thei.
