Outlet malls have been a popular destination for bargain hunting Americans for nearly a century. But the pandemic and fierce competition from e-commerce giants like Amazon and Shein have been devastating for the near $65 billion industry. While full-price shopping malls have experienced a near full recovery from the pandemic, outlet malls are lagging far behind. Watch the video to learn what outlet companies like Simon Property Group and Tanger Outlets are doing to lure shoppers back.
Outlet malls have been a popular destination for bargain hunting Americans for nearly a century. But the pandemic and fierce competition from e-commerce giants like Amazon and Shein have been devastating for the near $65 billion industry. While full-price shopping malls have experienced a near full recovery from the pandemic, outlet malls are lagging far behind.
Watch the video to learn what outlet companies like Simon Property Group and Tanger Outlets are doing to lure shoppers back..
