Health products such as toothpaste and razor blades can double in price over a single year period, study finds By Colin Fernandez Published: 00:00, 27 June 2024 | Updated: 00:21, 27 June 2024 e-mail View comments The prices of health products such as toothpaste and razors can go up and down dramatically in the same shops over the year, according to a study. Research by consumer champions at Which? found that supermarkets have a 'promotion cycle' where the prices of goods can fluctuate by more than 100 per cent across a timeline of months. The experts looked at products from three top-selling brands across 15 personal care areas available for at least 42 weeks between March 2023 and February 2024.
They checked prices at Asda , Boots, Morrisons , Ocado , Sainsbury's , Superdrug, Tesco and Waitrose and, when available, Aldi and Lidl . Prices for each product were recorded at the same time each week. The findings showed that Colgate's Max White Ultimate Radiance (75ml) toothpaste ranged from £11 to £25.
20 in price over the year in Waitrose. Research by consumer champions at Which? found that supermarkets have a 'promotion cycle' where the prices of goods can fluctuate by more than 100 per cent across a timeline of months Which? checked prices at Asda, Boots, Morrisons , Ocado , Sainsbury's, Superdrug, Tesco (left) and Waitrose (right) and, when available, Aldi and Lidl In mouthwash, big variations were found for Colgate's Max White Expert Whitening (500ml) regularly selling fro.
