Did you know that sight disability in South Africa is the highest of all disabilities? With 57% of women making the total split of (32%) including all visual impairments or partially sighted people in SA. For many, fashion stands out as an expressive symbol of independence that is often just out of reach. The simple act of choosing an outfit can often feel like, navigating a maze.
As a brand that consistently supports inclusivity and real beauty for all women, Dove is partnering with local fashion visionary Balini Naidoo-Engelbrecht to bring its ‘Express Yourself in 100 Colours’ campaign to life at this year’s Hollywoodbets Durban July. The collaboration aims to dismantle barriers in the fashion industry through its inclusive campaign, Express Yourself in 100 Colours , encouraging ALL women to celebrate their individual style and to express themselves in 100 colours, freely and confidently, fostering a culture of “Colour confidence”. Concurrently, Balini’s innovative designs, incorporate the Braille Identification System into clothing – promoting accessibility and empowering visually impaired individuals to express their personal style independently and confidently.
” Our campaign, ‘Express Yourself in 100 Colours,’ is designed to empower women to boldly embrace their individuality through a diverse palette of 100 colours. This initiative not only promotes freedom and confidence but also nurtures a culture of ‘Colour Confidence’ where women can freely .
