Brits have fallen out of love with sunbathing with many now heeding the warnings, as new research has revealed that only 3 in 10 Brits consider themselves to be ‘sunseekers’. Brits are continuing this sun safe trend by also getting sunscreen savvy, as it has been revealed that nearly half (40%) of people across the country opt for SPF30 as a standard sunscreen purchase and almost a third (30%) of them say that they prefer the higher SPF50+ protection instead. The research, commissioned by the cider brand Kopparberg , found that over two-thirds of Brits (79%) take sun protection seriously, with half (50%) taking it more seriously than 5 years ago, with those aged 25-35 most likely to adopt this view (83%).
Kopparberg has partnered with UK charity Melanoma Fund to encourage Brits to drink responsibly this summer by launching its own SPF50 sunscreen, part of its multi-million pound campaign Drink Responsibly This Summer, which is aimed at promoting sun-safe lifestyles among Brits whilst also helping raise awareness for the important work the charity does Rob Salvesen, Head of Marketing at Kopparberg, said: “At Kopparberg, we want people to embrace and enjoy the summer responsibly. With longer, sunnier days approaching, it's important to raise awareness about sun protection. That's why we’ve launched our summer-long Drink Responsibly This Summer campaign alongside the SPF50 sunscreen — we want to encourage Brits to take the necessary precautions against harmful UV expos.
