Community Outreach Campaign Champions Healthy Lifestyle for Healthy Joints SINGAPORE , July 11, 2024 /PRNewswire/ -- Borsch Med Pte Ltd (BM) , a leading Health and Nutrition company based in Singapore , and operated and managed by professionals in Goh Joo Hin Pte Ltd (GJH), launched the "Enjoy Your Life with IKIGAI – a reason for being" campaign. This community outreach effort focuses on healthy ageing and joint pain management. The IKIGAI campaign initiative aligns with the Singapore government's goals to raise awareness about the importance of a positive attitude towards graceful ageing.
The campaign highlights the concept of Ikigai in health management, stressing the importance of a healthy life expectancy. While Singaporeans' life expectancy has increased significantly, quality of life is often affected by ageing issues such as osteoarthritis. To address this, the Singapore government has introduced various initiatives to provide easy access to aged care services and affordable healthcare, particularly for managing joint pains.
Finding joy and purpose in life is the cornerstone of the Ikigai philosophy, and a concept the Singapore government hopes to inculcate in its people so that they are more engaged towards a more connected and active lifestyle even as they age. The IKIGAI campaign aims to support these efforts and promote a proactive approach to healthy ageing within local communities. In efforts to perpetuate the Ikigai concept, the IKIGAI campaign found champions.
