MALACAÑANG has officially signed Memorandum Circular (MC) 24 on July 3, 2023, declaring the launch of the Bagong Pilipinas (New Philippines) campaign as the current administration's brand of governance and leadership. The memorandum circular states that Bagong Pilipinas serves as an all-embracing theme of Marcos' administration that calls for "deep and fundamental transformations" across all facets of society and government while also fostering its commitment to attaining full economic recovery and comprehensive policy reforms. It further adds that Bagong Pilipinas is marked by a "principled, accountable and dependable government," strengthened by the unity of society and institutions, sharing the same goals and reflecting the aspirations of every Filipino.
Under MC 24, all national government agencies and instrumentalities — including government-owned and controlled corporations, and state universities and colleges — must incorporate and adopt the Bagong Pilipinas logo, principles, strategies and objectives into their programs, activities, projects and official documents. While President Ferdinand "Bongbong" Marcos Jr. emphasized during the kickoff rally at Quirino Grandstand in Manila on January 28 that Bagong PIlipinas was not a slogan that was simply spoken nor a bumper sticker that was attached everywhere or embroidered on clothes, he says its purpose is to lay down ambitious yet achievable goals to propel the country toward its targeted economic and social transfo.
