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, /PRNewswire/ -- , the all-in-one online safety solution for individuals and families, today announced its Digital Parenthood initiative, inclusive of an inaugural Summit, the launch of a free digital community and study with insights into how families today are interacting with technology. Aura will extend the conversation around Digital Parenthood by sponsoring a Parent Town Hall with NBC News. The initiative is designed to give parents the tools they need to support their kids' healthy use of technology.

Technology usage is clearly having an impact on our children's health and well-being. The signs of the health impact on our kids can be seen in the increase of reported sleep deprivation and reduced physical activity, as well as even more troubling trends like the prevalence of cyberbullying on social media and gaming, the rise of online predators and increasing signs of youth mental health issues. All of these trends highlight the urgent need for improved tools to support parents as they help their children foster healthy online behaviors.



Through the Digital Parenthood initiative, Aura is convening the brightest minds in research, medicine, child psychology, education and advocacy for the youth experience online to jumpstart a national conversation around healthy online behaviors and to give parents the tools they need to to raise kids who can confidently and safely navigate the online world. Inaugural partners of the coalition include the American Academy of Pediatrics.

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