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Craving a hot chocolate to welcome the arrival of winter? One beverage is enjoying viral popularity and has piqued Auckland’s - and the NZ Herald’s - curiosity. As the weather cools and coats make forays into our wardrobe rotation, so does hot chocolate season begin. But marking a point of difference in the annual tradition, an Auckland chocolate shop has offered a fresh twist on the beloved beverage - and it’s causing a social media frenzy.

It’s 2024 and most foodies get their cravings and restaurant recommendations from the social media sphere, particularly TikTok. From crookies to cronuts, users have been inundated with attention-grabbing food offerings to keep us hungry and hooked on the platform. Recently, TikTok has delivered local chocolate lovers a new obsession, and it’s seeing Aucklanders line up and down the street.



Cocoa Wilds, which opened its doors on the CBD’s O’Connell St at the end of 2023, has started a new hot chocolate trend, introducing toasted marshmallow hot chocolate to the public on April 12. The gourmet drink, served with either 33, 53 per cent or 70 per cent chocolate, is topped with a gooey, toasted marshmallow rim. It’s priced at $7.

50 (with an additional $2 to increase the size). While chocolate prices have been rocketing thanks to the international cocoa bean shortage, local chocolate shoppers have seemingly been undeterred by its indulgent nature. In one of Cocoa Wilds’ Instagram videos, which has amassed over 400,000 views, t.

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