Inside Pixar's plan to reboot its fortunes after animated movie studio suffered string of embarrassing flop films hated by critics and audiences By Isabelle Stanley For Dailymail.Com Published: 17:19 EDT, 11 June 2024 | Updated: 17:19 EDT, 11 June 2024 e-mail View comments Struggling Pixar has unveiled its plan to reboot its fortunes and restore its reputation after suffering a string of box office flops. Since they created Toy Story in 1995, Pixar has leapt from success to success, making movies like Monsters, Inc.
and Up that generated billions of dollars at the box office and won awards. All of that changed in 2018 when the company suffered a downturn thanks to a series of flop films. Its offerings in the last two years include Lightyear and Elemental - which were slammed by critics and performed dismally in the box office.
Pixar president Jim Morris told Bloomberg : 'We were all kind of gut-punched, and it was tough on morale.' Now, in an effort to reverse their fortunes, the company is focusing its efforts on sequels and spinoffs to their previous big hitters like Finding Nemo and The Incredibles. In 2018, Pixar suffered a huge downturn, creating a series of flops - including Lightyear and Elemental - which were slammed by critics Pixar president Jim Morris told Bloomberg: 'We were all kind of gut-punched, and it was tough on morale.
' Morris' new strategy is designed to hone in on nostalgia, bringing back fan favorites to remind people of the glory days of Pixar. Every f.
