As warmer weather signals the beginning of summer in the US, women are finally ditching their cable-knit sweaters and winter coats for light and airy fashion . The sundress is a staple of summer clothing, so much so that it’s even sparked internet discourse over men’s bizarre obsession with the milkmaid-style frock. But when right-leaning media site Evie Magazine – known for publishing what some describe as “trad-wife” content online – decided to sell its own version of the sundress, it quickly backfired.
Not because it was such a thinly-veiled attempt at emphasizing traditional gender norms but because, according to customers, it looked “cheap.” Earlier this month, Evie Magazine unveiled its Evie Bra Sundress – a yellow, floral print dress with “a built-in bra, hidden pockets, and a thin lining” for both form and function. The dress, available to purchase in “Limoncello Floral” and “Bianca Floral,” comes with a “dainty string bow, a sweetheart neckline, and frilly ruffles” to perfectly tap into one’s ultimate feminine energy.
Brittany Martinez, the founder and editor in chief of Evie Magazine , didn’t shy away from admitting that the sundress was indeed made for the purpose of attracting men. “Hard at work solving the population crisis with this groundbreaking fertility tech,” she wrote in one post on X, formerly Twitter, with a link to the sundress. “Husbands, buy this for your wives.
Side effects may include an unplanned pregnanc.
