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is gearing up to film season 9 and they're kicking things off with a fresh feud. Not to mention of tension between , but that's a story for another time (read: I'll be discussing their breakup with my therapist later this week.) For now, we are here to discuss the drama between Kyle Cooke and Craig Conover, the latter of whom is technically a star but shows up on frequently due to his relationship with .

You've probably noticed that Kyle and Craig are locked in some simmering tension, but if you remain vaguely confused about what's actually ~going on~, we've gathered all the information you could possibly need. Basically, it's a spritz-off. Loverboy Variety Pack Craig Invested in a Rival Spritz Company 'Kay, so as anyone with even a interest in is well aware, Kyle has a beverage brand called Loverboy that's consumed in almost every single episode.



And he's known for working with his friends and costars! Example: this season there was an entire plot surrounding whether or not Carl would come on board to help launch Loverboy's non-alcoholic bev. Meanwhile, Craig recently decided to invest in Ben Soffer (aka Boy With No Job), Claudia Oshry (aka Girl With No Job), and Jackie Oshry's brand, Spritz Society. This raised brows among fans since Loverboy and Spritz Society are rivals, but Craig told back in early May that he'd “have loved to invest” in Loverboy, it just “wasn’t an option.

” Passion Fruit Spritz Then Kyle Called Craig Out on And he straight-up accused Craig of .

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