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If and when its latest round materialises, Zepto would have raised nearly $1.2 Bn since inception in 2020 The quick commerce game in India right now is a game of stealing the spotlight. If Blinkit grabbed the attention with its FY24 performance last month, it’s time for Zepto now.

This past week, Zepto was in the spotlight for two very different reasons, which underline the present state of the quick commerce business. First, the Mumbai-based unicorn grabbed attention with a head-turning $650 Mn round, talks for which are said to be in the final stages. That’s a massive infusion for a four-year-old company, but also speaks volumes about what it takes to grow a quick commerce business, and it’s not just for Zepto, mind you.



Second, an ice cream delivered by Zepto to a Mumbai customer was found to be contaminated with a human finger. The social media meme fest aside — and there were plenty of them — the issue highlighted that scaling up rapidly comes with some serious challenges which have not been addressed by Zepto and other players. So this Sunday, let’s take a look at the other side of the quick commerce boom.

After a brief detour into these top stories from our newsroom this week: By now, there can be no argument that creating and sustaining a large consumer business in India takes plenty of capital. If and when its latest round materialises, Zepto would have raised nearly $1.2 Bn since inception in 2020.

The latest round, which brings in CRED-backer DST Global.

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