A young family paid $8.12 million at auction for the renovated Albert Park home of skincare mogul Geoff Pearce. The sought-after location, sizeable block and period facade attracted two bidders to the five-bedroom home at 150 Kerferd Road .
It was one of 989 auctions scheduled in Melbourne on Saturday. The Albert Park residence was listed with a price guide of $7.4 million to $7.
75 million. It was owned by Pearce, co-founder of clean beauty company BWX, known for its Sukin skincare brand. Pearce is also chairman of COVID-19 test maker Ellume.
He bought the home for $7,725,000 in 2022, public records show, from Bruce Crome, who sold tea retailer T2 to Unilever in 2013. Loading Set on a block of 466 square metres, the Edwardian residence dated to about 1900 but had been fully renovated with amenities such as Gaggenau kitchen appliances, a heated pool, basement gym/media room and 1600-bottle wine tasting room. Jellis Craig listing agent Simon Gowling said a vendor bid of $7.
4 million began proceedings, before two bidders made offers that ranged from $50,000 down to $10,000, followed by some knockout blows at the end. “A nice young family from Essendon bought it,” he said. “Homes that are fully renovated like this, with the way building costs have gone, they are the most popular homes we have at the moment.
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