There’s a certain blue jar that will be familiar to women everywhere. A long-time staple of French women’s routines (it’s the bestselling body care brand in the country), is now generating buzz across Europe, and being dubbed the “French Nivea”. If you’re a fan of multi-purpose creams, then Mixa’s might be worth considering – products like its wildly popular Urea Cica Repair are gentle enough to be used on the face, as well as elsewhere on the body.
This versatility – plus its affordability – have helped to make Mixa a beauty staple that has been passed down through generations across The Channel. The original Mixa cream – developed by a pharmacist around a century ago – was formulated for the hands – specifically for people who worked in laundries and suffered with dry hands as a result. These days dermatologists recommend it for use by the whole family – including babies – and it’s frequently highlighted on TikTok as a good value, does-it-all skin saviour.
“They are family creams, used by children and their mothers,” says Frédérique Verley, beauty and wellness director at France and a fan of Mixa. was a long-time ambassador for the brand alongside her fellow French model , who has said that she uses the baby shampoo. “In France, it is a basic part of our skincare.
It smells very good and has a very French scent – everyone knows it,” she says. French actress also waxes lyrical about this supermarket brand. “I love Mixa!” she .
