Huge oversized sunnies, Birkins and mini denim shorts - the glory days of WAG culture was a sight to behold on the pitch. But how have their fashion favourites evolved since the Noughties? The phrase WAG was coined in the early 2000s and soon became a new form of celebrity obsession. Before long, any international football event was ultimately ruled by what the ultra-glam wives and girlfriends were wearing - and who had been embroiled in the latest spat.
They had their own limelight and forged their own identity within the world of football - people would be waiting to see them sat on the sidelines and had nearly as much limelight as the England team. From Victoria Beckham and Cheryl Cole to Colleen Rooney and Louise Rednapp, the WAG world has always been something of a celebrity status but have we seen a shift in the fashion choices and behaviour? Noughties fashion has made a sensational comeback in recent years - and with it comes some age-old WAG staples. The women of the 2024 Euro's seem to have nailed the "sporty chic" vibe, with many opting for jeans and football tees or even trackies - and there's no doubt they still ooze beauty with bouncy blowdries and flawless makeup.
Image: Getty Images) Getty Images) Image: EURO 2024 News Pool (ENP)) EURO 2024 News Pool (ENP)) But experts say their laid-back, off-duty looks mark a distinct move away from the wilder days of the Noughties, perhaps in a bid to stay away from the more negative - and often misogynstic - stereotypes aro.
