The Indian beauty industry has experienced unprecedented growth and transformation in recent years, emerging as one of the most dynamic sectors in the country's economy. From traditional practices and local brands to global giants and innovative startups, the industry is a melting pot of diverse influences and rapid evolution. Let's check out the beauty new beauty market trends in India.
Explosive market expansion The Indian beauty and personal care market has seen remarkable growth, driven by a combination of increasing consumer spending, a burgeoning middle class, and greater urbanisation. According to recent market research, the industry was valued at approximately USD 14.9 billion in 2021 and is projected to reach USD 28.
9 billion by 2026. This reflects a compound annual growth rate (CAGR) of 14.9% over the forecast period (2021-2026).
Such robust growth highlights the increasing demand for beauty and personal care products among Indian consumers, signifying the market's vast potential. Another data suggests that India's Beauty & Personal Care Market was estimated to be USD 25.96 Bn in 2023 and is expected to reach USD 35.
21 Bn by 2028, growing at a CAGR of 6.286%. Digital transformation The digital revolution has played a pivotal role in the industry's growth, with e-commerce platforms like Nykaa, Purplle, and Amazon democratising access to a wide range of beauty products.
This shift has made it easier for consumers across the country to explore and purchase products. Ny.
