The life of Mexican influencer Yeri Mua has taken a new turn with her foray into music, writing yet another chapter in her peculiar story. Born in the port of Veracruz, Mexico , Yeri Cruz Varela (real name) went viral in 2018 at just 16 years old, doing makeup tutorials on YouTube and social media that attracted thousands. But that was only the beginning.
Over time, the girl with a carefree spirit would share with her audience family aspects such as her relationship with her parents, whom she made part of her content; her stormy love affairs, which became part of her daily life in her online publications; and her much talked about physical transformation, achieved after several cosmetic surgeries and, of course, makeup. All of this has grown her fandom: On TikTok, for instance, she has more than 22.6 million followers; on Instagram, she boasts 12.
1 million. (On YouTube she has a separate account where she now posts her music). Her friendship with Mexican reggaetón stars like Jey F and El Gudi led her to fulfill her dream of becoming a singer in 2023, when she collaborated with them on the song “Chupón”, whose video has more than 100 million views.
Then came “Línea del Perreo” with Uzielito Mix, El Jordan 23 and DJ Kiire, and “Mamita Rica” with rising star Kenia Os , who also started her career as an influencer. Today, at 22, Yeri Mua is a celebrity who has caught the attention of superstars like J Balvin, with whom she released “G Low Kitty Remix” last A.
