FROM BEEPERS TO BYTES The world of influencer marketing has long been plagued by the challenges associated with working with real-life personalities. Diva behavior, unreasonable demands, and chronic tardiness have become all too common complaints among brands and agencies alike. This frustration has led some to seek alternative solutions, and the rise of virtual influencers has presented an intriguing option.
One notable example is Aitana Lopez, a virtual influencer created by a Spanish agency that was disappointed with the difficulties of working with real models. Lopez, with her flawless appearance and ever-available schedule, quickly garnered a massive following on social media platforms, proving that virtual influencers could rival their real-life counterparts in terms of popularity and engagement. Her Instagram profile, active for just a few months, boasts over 317,000 followers, with comments and likes multiplying with each post.
What sets Aitana apart is her AI-generated persona. She doesn’t age, tire, or need beauty sleep. Her creators meticulously crafted her appearance, personality, and interests.
Aitana’s allure lies in her other worldly charm, a blend of human aesthetics and machine precision. Aitana’s online presence translates into real-world success. With monthly earnings of more than US$11,000, she collaborates with brands, influences trends, and captures the imagination of her vast social media audience.
Her impact extends beyond mere pixels—she chall.
