Whataburger announced today that it’s launching its own Fortnite Bedwars map, and shortly it’ll also hold a branded tournament called “Breakfast in Bedwars.” The map goes live today, and an elimination qualifier begins on July 17, with the top four teams going on to compete in main event on July 22. The competition offers a $25,000 prize pool, with the winning team receiving a $10,000 grand prize.
The Texas-based fast food chain opens entries for potential players today through July 15. The map itself is based on the popular Bed Wars mode, in which players try to destroy each other’s beds. In this case, the beds are within Whataburger restaurants, and the map features lots of Whataburger-themed items and scenery, including Spicy Ketchup speed boost consumables, Breakfast Burger power-ups and Table Tent vault keys.
Whataburger created the map in partnership with efuse, erena, Click Media Group and McGarrah Jessee. Michael Anderson, McGarrah Jessee’s creative director, told GamesBeat why the company chose to make a Fortnite map. “The Whataburger + Fortnite collaboration came together naturally for us,” said Anderson.
“First of all, Whataburger fans are like no other, and it turns out a lot of them are also gamers who love Fortnite. The McGarrah Jessee team knew early in the process that we wanted to give our fans a little extra, by authentically contributing to the gaming community, as opposed to just serving ads within beloved games.” Lil Snack & GamesBeat .
