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With the summer weather letting us down and the England men's national football team falling short of the UEFA European Football Championship title, we're due some good news. So how about an Amazon Prime Day sales event? It's the 10th anniversary of Prime Day — since the deals day began in 2015 — so we're optimistic the discounts will be bigger and better than ever. The two-day sales event is back from tomorrow, with dozens of major savings to hit the virtual shop floor.

So far, we've already seen an Amazon Music Unlimited five month free trial, an extended 30-day free trial for selected Amazon Prime Video channels, and three months free Audible in this fantastic Audible deal . It's not just monthly services that are reduced in this sales event, we've already seen brilliant Ring doorbell deals , and we're expecting Kindles, toothbrushes, and hundreds more to get a price slashing over the next couple of days. We're expecting Amazon Prime Day 2024 to be a big one; insights site Statistica reported that in 2023, Prime Day sales worldwide reached the equivalent of approximately $12.



5 billion, and with the continuing Amazon revenue growth rate, we can only assume this figure will be higher in 2024. In terms of spending intent, it's predicted that UK shoppers have our eyes on toys and gaming items. So if you're shopping for either of those, we'd recommend securing them tomorrow, on Tuesday 16th July.

But how do you know which deals are worth shopping? Each month, the RadioTimes.

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