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As a marketer and agency owner, I look at creative campaigns through a different lens than most folks scrolling on social media. When I came across this campaign, my first thought was, "Wow, I could have been in this!" because my own postpartum experience was not unlike some of these women's. My second thought was, "They really got this right.

" Here's why what Natural Cycles did was so compelling: The company made the PSA fun . It performed well on social media even though it was a paid campaign. It was visually pleasing, and watching it was a genuinely fun experience.



Each of the featured women spoke directly to us through the camera. If you have given birth, chances are you heard some of your own story in theirs. When it comes to creative marketing that makes a splash, there are a few companies that come to mind: Dove is well known for its thought-provoking ads around body positivity, Liquid Death consistently nails its funny marketing commentary on health, and recently, the "censorship" strategy has performed exceptionally well for Swehl, which put up a billboard that the company knew Clear Channel would take down--just for the story.

Natural Cycles stands among these great marketing examples by tackling an important yet often overlooked topic with an engaging, relatable approach that truly resonates with its target audience. Here are just a few reasons the Natural Cycles campaign is one many brands can learn from: Natural Cycles used "Is Mommy Okay?" to launch its new pos.

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