WALMART is giving customers a new way to shop as it launches an immersive shopping experience. The virtual store, dubbed Walmart Realm, allows shoppers to browse virtual environments. Chief Marketing Officer William White announced the change on LinkedIn, saying it is a fantastical, inspirational, and fun addition.
Customers can shop in three digital environments designed by online creators. The three sections, called Y’allternative, Go Chromatic, and So Jelly, are Western, metallic, and sea-themed environments where shoppers can find matching home, beauty, and fashion products. "Walmart Realm pushes boundaries as a first-of-its-kind digital shopping experience with influencer-led virtual shops in immersive worlds," White wrote in the statement.
“At Walmart, we’re embracing innovation with e-commerce experiences designed with the virtual world at the heart. “This latest innovation is reshaping the retail landscape, and we’re thrilled to bring it to our customers.” Customers can enjoy gaming elements and giveaways on the virtual store.
Walmart partnered with Emperia to develop the digital store, which has also created virtual shops for brands like Bloomingdale's and Tommy Hilfiger, reports Retail Dive . The retailer recently confirmed it would offer its InHome delivery service to residents in five additional states . The service allows customers to order groceries online or through the app, which employees deliver directly to their kitchens and fridges.
Walmart cal.
