Share to Facebook Share to Twitter Share to Linkedin The L'Oréal booth at VivaTech in Paris which showcased the group's innovations in Gen AI and hyper ...
[+] personalization L’Oréal Group has unveiled its latest innovations in hyper personalization leveraging generative artificial intelligence alongside a partnership with Meta. The announcements took place in Paris at VivaTech, Europe’s leading technology fair. During a press conference on Wednesday, the Group announced the partnership between the social media giant and L’Oréal Paris, Lancôme and La Roche-Posay.
Titled the New Codes of Beauty Creator Program, the initiative will involve collaborations with a squad of 30 creators and influencers who will co-create content leveraging 3D, virtual reality and augmented reality techniques. The goal said Asmita Dubey L’Oréal Chief Digital and Marketing Officer, is “to empower the next gen or AR Arweave , VR and 3D creators to explore new creative frontiers in beauty,” and to demonstrate how “technology sparks human creativity.” It also “helps to generate new codes,” keep abreast of new trends in real time and “to inspire new product innovations we bring to the market,” said Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology who termed the process a “virtual circle.
” At its VivaTech stand, the beauty behemoth also showcased innovations in solution based hyper personalization both realized with the help of hot topic d.
