, /PRNewswire/ -- Market Defense, the leading full-service global marketplace agency for beauty brands, has named to the role of Chief Engagement Officer. Formerly serving as Chief Operating Officer, Vanessa will utilize Market Defense's formidable data analytics to gain insights into marketplace customer preferences, behaviors, and trends to drive sales and build lasting brand loyalty for Market Defense clients. "Vanessa's exciting new role formalizes a critical component of our core value proposition.
Market Defense uses its continually evolving beauty depth and expertise to surface insights and develop strategies that drive exceptional performance for beauty brands on global marketplaces," added Brandon Pemberton, President of Market Defense. Market Defense represents award-winning beauty brands on Amazon, Walmart, and including Dr. , a WWD Greatest of All Time Skin Care brand, CEW Best Indie Brand Skinfix, and Allure Best of Beauty winners BeautyStat, Alpyn Beauty, and .
Market Defense reported a 70% YoY increase in sales across its Amazon portfolio in 2023. "As the parent Company of Market Defense, D2E Labs is proud to promote Vanessa in this new extended role, reflecting her outstanding leadership of the organization, the successful partnership developed over the past 2-years and the continuous investment into the best talent and quality of service for our clients," said , CEO of D2E Labs. Vanessa's extensive background in beauty includes leadership roles in sales, trai.
