London-based , an Intelligent Finance platform designed for D2C, multi-channel and wholesale commerce brands, announced that it has closed £2.4M (approximately €2.81M) in its seed round of funding.
Viable streamlines finance operations and optimises working capital for the next generation of online and multi-channel sellers. Investors supporting Viable The investment came from , , , and a group of angel investors led by , former founder and CEO of Internet Fusion. This round follows a previous pre-seed in 2023 led by the same group of angel investors.
Simon Murdoch, managing partner of Episode 1, says, “Given my background at Amazon and then as an investor in a number of e-commerce businesses I understood how hard it is for them to predict their cashflow and decide what strategic moves to make to improve profits and cashflow.” “It’s also really hard to get expert finance advice cost-effectively. Viable makes it easy for business owners to plan ahead and achieve commercial success.
” Intelligent Finance for digital commerce brands Viable builds verticalised tech for a new kind of online and multi-channel merchants to make financial tasks easier and help businesses use their money better. It does that by leveraging recent developments in open banking, payments, and AI infrastructure. According to Viable, many sellers on platforms like Shopify, Amazon, and TikTok have noticed “dramatic” changes in equity, debt and credit landscape after COVID-19.
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