With the snip of red ribbon and an opening day cheer, staff entered CF Polo Park’s newest shop, filled with lipstick, mascara — and augmented reality. Read this article for free: Already have an account? To continue reading, please subscribe: * With the snip of red ribbon and an opening day cheer, staff entered CF Polo Park’s newest shop, filled with lipstick, mascara — and augmented reality. Read unlimited articles for free today: Already have an account? With the snip of red ribbon and an opening day cheer, staff entered CF Polo Park’s newest shop, filled with lipstick, mascara — and augmented reality.
“(It’s) a cool little interactive moment,” commented Amanda Rankin, glancing at an iPad beside a mirror. Customers had yet to filter into MAC Cosmetics’ newest location. When they did, and once the shop’s iPad technology was operational, they’d be able to apply MAC makeup without physically trying it on.
Simply looking into an iPad and choosing products — from 280 lip shades, 100 eye shadows, and so on — would give a quick makeup application example, Winnipeg store staff explained. Mike Sudoma / Free Press Customers walk by MAC Cosmetics new store on the 2nd level of Polo Park Shopping Centre. IPads were coupled with mirrors on desks.
Augmented reality will not phase out makeup artists, underscored Rankin, MAC Cosmetics field sales executive for Manitoba and western Ontario. Rather, it’s a tool, she described — something to add during a session.
