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Bengaluru, 05 June 2024 : Titan Company Ltd. in collaboration with Himmotthan, a Tata Trusts initiative, announced the release of a video titled “ The Hills Are Alive, ” showcasing the impactful Himmotthan Springshed Program. This powerful film reveals the transformative journey of the Pahadi community in the Tehri district of Uttarakhand, shedding light on the critical issue of water scarcity and the inspiring efforts to address it.

Nestled amidst the clouds, the beauty of the terrain in Tehri district hides some harsh truths. The Pahadi community in Manjyad Gaon, known for their warm smiles and unwavering resilience, has faced significant challenges due to the changing climate. Hotter summers and erratic rains have dried up topsoil, preventing groundwater replenishment.



This left women and children walking up to six hours daily to fetch water, impacting their education, safety, and quality of life. Recognizing the dire need for a solution, Titan joined forces with Himmotthan in 2013, particularly after the devastating Uttarakhand floods. Together, they initiated a comprehensive springshed management plan to rejuvenate dried springs, constructed trenches, and percolation tanks across 60 villages in Tehri.

This effort, largely driven by the women of the community, has captured rainwater and significantly reduced the water deficit, raising per capita water availability from 17 to 55 litres per day. Mr. Sirish Chandrashekar, Head – Corporate Brand, Titan Company Limited c.

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