featured-image

Hundreds of thousands, if not millions, of sports fans have an appointment to keep in Europe this summer, some with the classic “king of sports”, others with team and individual sports of every sort. In the months ahead, the world will be looking to the capitals of our continent’s two largest and most powerful countries, Germany and France. Berlin will be kicking off proceedings on 14 June, when (along with other cities) it hosts the final phase of the European Football Championship for a month, through to 14 July.

The German capital will then pass the baton straight on to Paris, where the opening ceremony of the 33rd Olympic Games is scheduled for July 26. The closing ceremony will be held on August 11. Undoubtedly, this summer holds a good deal of spectacle and intense emotion in store, along with some fierce competition and several new records from the elite champions of our era.



That, and a huge amount of revenue for those who have invested in sports, tourism and advertising. Unfortunately, the story doesn’t end there, though. Because the governments of Europe (and of the states hosting these mammoth events, in particular) and the relevant organizing bodies have at least three manor causes for concern: climate crisis, terrorism, and hooliganism.

So how ready and prepared are the organizers to confront these multiple challenges? And to what extent can they do so without taking away from the events, or moving away from the principles they claim to espouse? Moreover,.

Back to Beauty Page