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More people are taking extra steps to ensure optimal health as they age. That’s according to Alina Su , CEO of precision medicine and health tech company Generation Lab, at Fortune ’s Brainstorm Health conference in Dana Point, Calif. last week.

“Everyone is trying to be healthier ...



People are paying more attention to internal health, rather than external beauty,” Su tells Fortune in an interview, in which she shared the launch of the company’s SystemAge test—part of its $149 a month membership fee. SystemAge uses epigenetic blood tests, which evaluate how someone’s lifestyle and environment affect their health. These tests calculate a person’s pace of aging and risk for health diseases across 19 organs and systems; Su hopes to give customers a launching pad toward optimizing their health by providing personalized lifestyle recommendations based on the data.

It’s all in the name of “ Health care 3.0 ,” which Su says represents a shift from treatment to prevention and gives people the power to take control of their health, according to the company’s press release. Generation Lab joins a list of companies using data science and technology with the goal of extending health and life span.

Since launching her company last year, Su, who has researched aging and regeneration at Harvard Medical School and The Conboy Laboratory at UC Berkeley, has spoken to hundreds of doctors and thousands of consumers and entrepreneurs in the longevity space. Here are her t.

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