If Hailey Bieber were to open up her home and give us a Kris Jenner-style wardrobe tour, we imagine instead of cases of Birkin bags, it would look like a Saint Laurent showroom. The model, who has fronted a number of campaigns for the Parisian house, is often spotted with a Le 5 à 7 bag nestled under her arm, however it’s hard to think of a style of Saint Laurent bag that she hasn’t been photographed with. When it comes to , if you are concerned about longevity, Saint Laurent is a wise investment.
Instead of churning out flash-in-the-pan It-bags, the design team delivers timeless elegance and stays loyal to the house’s heritage codes. Instead of vibrant colours or unusual shapes, the creative director Anthony Vaccarello sticks to a muted colour palette and functional handbag silhouettes, such as top-handle totes, envelope clutches and crossbody bags. This focus on timeless design is reflected in the celebrities who are often spotted with a Saint Laurent bag.
Angelina Jolie, Kate Moss, Gisele Bündchen and Zoë Kravitz – the “quiet luxury” brigade – are all avid Saint Laurent collectors. The offering remains fairly consistent each year, as the strategy is to build upon existing classics, and regularly introduce new twists on best-selling favourites. Focusing on the brand’s bread and butter silhouettes is a clever way of countering It-bag fatigue, however that doesn’t mean there is any shortage of newness, either.
It’s just that Anthony Vaccarello has a .
