When a TikTok video goes viral, it ceases to be the possession of its creator. So was the case with the skincare brand tbh’s take on the “Boots and a Slicked-Back Bun” meme. The viral video, which has been viewed more than 3 million times, has found unwanted attention well away from its intended audience, sparking a debate about corporate culture that has carried misogynistic undertones.
‘Boots and a Slicked-Back Bun’ Three London friends went viral earlier in July when they filmed each other chanting catchy phrases about their outfits. Each one chanted “boots and a slicked-back bun,” “cowboy boots and a blowy,” and “sambas and a little black bag.” The video has amassed more than 1 million likes since its release.
The video has the major hallmarks of a popular TikTok trend: an irreverent, catchy premise that invites parodies from other users. As a result, the video took on a life of its own. It soon invited A-list imitations, including from U.
S. TV stars and SNL alumni Amy Poehler, Rachel Dratch, and Rashida Jones, as well as a pop-up from late-night TV host Seth Meyers. summer in the city “We are inherently and organically each other’s hype women,” Maisie Sellwood, one of the women behind the original video, told the New York Times .
She said that sentiment was echoed across the internet: “99.9 percent of the response has been women uplifting women,” Sellwood said. Tbh skincare However, the tide has turned since a group of female colleagues at.
