Photo: Screenshot / Project Makeover By Jogai Bhatt A dishevelled girl covered in grime with perpetual flies floating above her head and a visible green stench emanating from her body. She smells so bad that her boyfriend is knocked to the ground when he gets a whiff of her. She's the product of a failed makeover; a walking train wreck you just can't look away from.
If you've trawled through any social sites in the last couple of years, chances are you've come across one of these bizarre ads for Project Makeover, the match-three mobile game by Magic Tavern. It's a free game with a simple premise: work with experts in fashion, hair and make-up, and interior design to give clients the makeover of their dreams, and complete match-three puzzles (similar to gem-swapping in Candy Crush Saga) to earn coins so you can continue buying the things you need for these tasks. The product is nothing new - there's an array of different mobile games that offer the same functions in different settings - instead of makeovers, you might see ads for home renovation games, restaurant-running games, or even pimple-popping games.
However, it's Project Makeover's attention-grabbing, telenovela-style ads that set it apart. The scenarios mostly follow a similar concept: an ungroomed or slovenly girl experiences social embarrassment in front of her boyfriend. Sometimes, there's a conventionally beautiful woman there to witness it all, and she walks away with the man.
The lack of hygiene displayed by the.
