HEARD IT THROUGH THE GRIPE-VINE: OUR NEW ABNORMAL In the world of retail, while some will fall back on the adage of “If it ain't broke, why fix it" there’s also the argument for having a periodic refresh or reboot, so that your customer base has something new to invest in – and to have a new generation feel you’re reaching out to them, and place you top of mind. SM Store just launched their new tagline of “Your Everyday Store.” I like what it signifies, and how it heralds the ever-evolving concept of what the SM Store stands for today, and in the near-future.
Timeless, while sensitive to change, and what the customer needs and wants. With “Got It All For You,” it was more about the merchandise; how whether you were thinking fashion, beauty, skincare and toiletries, everyday apparel for the whole family, active wear, or home products, the SM Store was there for you. It was, and still is, a retail “palace,” where quality, affordability, and accessibility – thanks to the numerous SM Supermalls locations all over the nation – all come together.
Now, with the “Your Everyday Store” tagline, it’s about expanding function and purpose. It’s the SM Store saying it’s a lifestyle choice you won’t regret, as it ticks so many “boxes” that go beyond shopping. That on top of retail, as we navigate our lives and that of our loved ones; the SM Store is finding ways to make life more convenient, sustainable, and be the ultimate go-to! These “boxes” ar.
